Behind Five Minutes Beauty
The journey is only getting started and what’s coming next might just change everything.
2025
What started as a single braid sold as a side hustle turned into FiveMinutesBeauty.com, a European beauty brand based in Germany that empowers women to take back their time without compromising style.
October - 2024
What started with braids quickly expanded as customer feedback guided the development of new solutions women actually needed.
February - 2024
Out of pure necessity, a go-to time-saving hair look was born that sparked questions from friends and even strangers on the street. That’s how Five Minutes Beauty came to life.
November - 2023
Founder Roosa was juggling nursing shifts, helicopter flights, travel guiding and social life with zero hours left on the clock.
2023
