Behind Five Minutes Beauty

The journey is only getting started and what’s coming next might just change everything.

2025

What started as a single braid sold as a side hustle turned into FiveMinutesBeauty.com, a European beauty brand based in Germany that empowers women to take back their time without compromising style.

October - 2024

What started with braids quickly expanded as customer feedback guided the development of new solutions women actually needed.

February - 2024

Out of pure necessity, a go-to time-saving hair look was born that sparked questions from friends and even strangers on the street. That’s how Five Minutes Beauty came to life.

November - 2023

Founder Roosa was juggling nursing shifts, helicopter flights, travel guiding and social life with zero hours left on the clock.

2023

We’d Love to Hear From You

Your feedback and suggestions matter to us! Share your ideas and wishes, and let’s create the perfect beauty solutions together.

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"Five Minutes Beauty isn’t just about products. It’s about empowering women to look and feel their best, even with a packed schedule."